# The Brainess Lab

> Short recorded lessons: set up your workspace, find your first leads, qualify every deal with MEDDPICC, sell with AI and connect your tools. Free, no sign-in, 6 recorded lessons of about a minute each with every step written out, a MEDDPICC explainer, five highlight films and a glossary. Brainess is an AI sales workspace: it drafts your ICP (Ideal Customer Profile) from your website, finds accounts and decision makers, writes outreach from your own inbox, grades every deal with MEDDPICC and connects to your tools over MCP (Model Context Protocol).

The full text of every page is in https://lab.brainess.com/llms-full.txt. The product itself is at https://workspace.brainess.com; the company site is https://brainess.com.

## Lessons (in order)

- [Lesson 1: Create your AI workspace](https://lab.brainess.com/start): From the sign-up page to your own workspace with an ideal customer profile already drafted, in one sitting. (1 min)
- [Lesson 2: Your workspace and Brainess AI](https://lab.brainess.com/workspace): Where everything lives, and how to ask Brainess for what you need in plain words. (1 min)
- [Lesson 3: Find leads in minutes](https://lab.brainess.com/find-leads): From your ICP (Ideal Customer Profile) to a list of decision makers with email and LinkedIn, without leaving the workspace. (1.5 min)
- [Lesson 4: Qualify or qualify out with MEDDPICC](https://lab.brainess.com/meddpicc): Grade every deal in seconds, see what is missing, and decide whether it deserves your week. (1.5 min)
- [Lesson 5: Sell with AI](https://lab.brainess.com/sell-with-ai): Emails written for each person from your ICP (Ideal Customer Profile) and their signals, sent from your own inbox, with the follow-up suggested. (1 min)
- [Lesson 6: Connect your tools with MCP](https://lab.brainess.com/connect-tools): Notion, Linear, your calendar or your own MCP (Model Context Protocol) server, connected in one click, and the assistant works in them, as you. (1 min)

## Explainers

- [What is MEDDPICC? Qualify or qualify out](https://lab.brainess.com/meddpicc): MEDDPICC is a sales qualification methodology: a checklist of eight things you need to know about a deal before you can trust it. Sales teams use it to decide which deals to pursue and which to walk away from. It started at PTC in 1996 as MEDDIC, gained two letters as enterprise deals grew more complex, and is now the most widely used qualification method in B2B software sales.
- [Glossary](https://lab.brainess.com/glossary): Twelve terms, each in a sentence or two, as the lessons use them.

## Highlights

- [Find your first customers before lunch](https://lab.brainess.com/highlights#highlight-before-lunch): Sign up, find ten accounts, fifteen decision makers and three emails, before noon. (1:14)
- [MEDDPICC in 30 seconds](https://lab.brainess.com/highlights#meddpicc-post): Every deal graded, the gaps named, fixed in one click. (0:32)
- [Brainess, component by component](https://lab.brainess.com/highlights#highlight-component-by-component): Seven chapters: sign-up, accounts, leads, contacts, opportunities, composer and mail, the chat. Every component, its life cycle and what to ask. (6:42)
- [What is Brainess?](https://lab.brainess.com/highlights#highlight-what-is-brainess): The whole loop in one story: profile, accounts, people, email, reply, deal, review. (3:48)
- [From ICP (Ideal Customer Profile) to first email](https://lab.brainess.com/highlights#highlight-icp-to-first-email): Draft the profile, find the account, find the person, send. (2:11)

## Optional

- [Sitemap](https://lab.brainess.com/sitemap.xml)
- [Brainess](https://brainess.com): the product behind the lessons